Coca Cola Light selon K. Lagarfeld

♥ Hello my darlings ! ♥

It's a story that lasts! To afford a new silhouette, Coca-Cola Light has, once again, bet big. It was Karl Lagerfeld, himself, who, for his second collaboration with the brand, designed the new bottle design. Check out the new outfit of Coca-Cola Light!

The fashion designer Karl Lagerfeld has worked a second time with Coca-Cola light dress for the aluminum bottle brand. From 11 April, the collection designed by German designer will land on the shelves of supermarkets and hypermarkets. The latter was also responsible for the advertising campaign including the first images should be unveiled in the coming months.

For the second consecutive year, Karl Lagerfeld dressed the aluminum bottle of Coca-Cola light, this time, three new different designs. Metallic gray peas on white lacquer, pink stripes, star decor, this collection features a rock chic look. Each bottle will be sold between 1 euro and 1.50 euro in hypermarkets and supermarkets from 11 April. A box specially designed by the designer together the three bottles, will accompany the marketing (price unavailable).

Like the 2010 campaign, Karl Lagerfeld has slipped into his costume as a photographer to sign the ads will appear in the press. Again, the designer has used his favorite supermodel, Coco Rocha, who took the pose like fashion models Heidi Mount and Jeneil Williams.

Note that for the first time, the operation will be complemented by an advertisement which will feature three puppets. The content of this advertising campaign to be unveiled on April 7.

Source : Cosmopolitan

X.o.X.o

Marina Queen B